What’s Zed Got Going On 5.30.19

Welcome to this week’s edition of What’s Zed Got Going On?

Show your Pride!  Show your Pride!

Pride Month starts June 1!  And starting on Saturday, we’re offering you the chance to show your pride by purchasing our new “drink with pride” 16 ounce glass!  Give us $11 and you get to keep both the glass and the beer inside it!  And for every glass we sell, Zed’s Beer will be donating $.50 to the newly formed Pride of Evesham!  You can read about the group on their Facebook page.

Marlton Day is Saturday!  Marlton Day is Saturday!

Also June 1 is what some call the “premier*” event on the East Coast—no, really!  Join Zed’s Beer, something like 10 food trucks and other Marlton businesses and organizations on Main Street as we talk about our businesses and organizations.  We won’t be pouring beer at the event, but will be handing out coupons for discounts at the official After Party at Zed’s Beer!

Pour it Forward!  Pour it Forward!

Here’s some of the Pour it Forward cards that are currently on the board: “a nanny!”  “Anyone who owns a 1967 Camaro.” “A Magician.”  “A Marine, active or retired.”

New ABC RegulationsNew ABC Regulations!

If you have not heard, the current Director of the ABC has issued new regulations regarding Limited Brewery Licenses (one of which Zed’s Beer/Bado Brewing holds to allow us to produce and sell beer).  You can read the regulations for yourself here.  I will be offering up specific examples of how these regulations are designed to protect 3rd party wholesales and retailers while restricting the existence of Main Street Breweries in the coming weeks.  But make no mistake—with few exceptions these regulations are fundamentally the same as the ones released and rescinded last fall (though they are written with a softer hand).

The ABC has based their opinion on the fact that the legislature approved the Limited Brewery License as a Manufacture license with limited on-premises consumption as opposed to a Retail license.  The Director notes that there are 100 Limited Brewery Licenses and approximately 6000 retail consumption licenses and he has to balance the two.  Based on the language used by the Director, in my opinion, he has taken the tact that the needs of the many have outweighed the needs of the few (“or the one,” Spock says.)

On page 2 The Director of the ABC explains: “in the Division’s view, by requiring consumers to take a tour of the brewery and allowing them to sample the beers produced on site in a tasting room on the licensed premises, the expectation was that consumers would become more interested in the craft beers and would want to buy them at licensed retail consumption and distribution premises.”  

Look at how that sentence is constructed.  Despite the fact that the license allows for Limited Breweries to sell their beers directly to the consumer, the Director choses the word “sample.”  The Director also makes no mention that the license allows for take-away Crowlers, Growlers and 12/16 ounce cans/bottles to be sold directly to the consumer.  In other words, Brewery taprooms exist solely to give away beer samples to consumers who will then go and buy that beer at the local liquor store or restaurant.  

One last example for this week.  It’s on page 3, where the Director indicates that he has to weigh the concerns of the 100 Limited Brewery License holders against the concerns of the 6000 retail consumption licenses in the state.  What are the concerns that the 6000 retail licenses have?  The entirety of the remainder of the  document outline additional restrictions on Limited Breweries.  Are these to address the concerns of the 6000 retail license holders?  Page 3 says that the Division “believes that the provisions set forth in in this Special Ruling will lead to expanded marketing and exposure of a limited brewery’s products with the expectation that there will be wider availability of these products at the State’s restaurants, bars and liquor stores through greater wholesale distribution.”  (emphasis mine.) Does this mean that the 6000 retail license holders are concerned that they don’t have enough New Jersey produced beer?  Does the NJ ABC believe that the ability to entertain customers with amplification is somehow limiting a Retail license from pouring a beer produced in NJ?  That showing a regular season football match on TV makes NJ beer more widely available to the 6000 retail licenses but showing a playoff game doesn’t?  Is the Director going to require the 6000 retail license holders to exclusively carry NJ-produced beer?

The most positive indication of this special ruling is that most of it will not be enforced for a year.  Which is where Zed’s Beer and many other Breweries will be asking for your help.  This has to be addressed legislatively.  Read about that here and here.   I’l also be commenting about it in the coming weeks.

Questions?  Ask Geoff or Lori

Hours for this week:

Thursday 4-9:30p

Friday: 4-10p

Saturday NOON-10p

Sunday NOON-6:30p 

On to the beer list!  On to the Shandy list!  On to the Cans list!

Zed’s on the West Coast—IPA v10

Zed’s in the Universe—Pale42

Zed’s in the Backyard—Copper Cream Ale  *silver medal winner*

Zed’s in Ireland—Dry Irish Stout (Nitro only; no Crowlers; 4 paks are avail)

Zed’s in NJ—Jersey Blonde

Zed’s in Prague—cZech style lager

Zed’s on the Liffey—Dublin Porter

Zed’s in San Fran—Brut IPA v2 *bronze medal winner*

Zed’s in Manchester—English Pub Ale (Nitro only; no take-away) **LAST KEG**

Zed’s in the 10th—Muôi Tiêu Chanh

Zed’s in Wallonia—griZette

Zed’s in Kilkenny—Irish Red

Zed’s Black and Gold half and half (no take-away)

Shandys!  Shandys!

Zed’s Main Squeeze Radler

Zed’s Blood Orange Copper Cream

Zed’s Passionate Blonde

Zed’s ‘No Snakes” Snakebite

Cans!  Cans!

Zed’s on the West Coast—IPA v10

Zed’s in Ireland—Dry Stout

Zed’s in NJ—Jersey Blonde

Zed’s in Kansas—American Amber

Zed’s in the Backyard—Copper Cream Ale

Zed’s in the Universe—Pale42

Zed’s in Kilkenny—Irish Red

Zed’s on the Liffey—Dublin Porter

*this is a slight exaggeration.  I’m not aware of anyone actually saying that, other than two people I met behind Zed’s a couple of weeks ago.